Consistent, focused and found at the heart of the business

After extensive experience in corporate identity design, business branding and publication design, Larraine Hall established Business Identity Design (B.I.D.) in 1982.

Larraine has always been committed to creating brand assets for clients using clear and intelligent graphic communication supported by practice tools and methodology that facilitate and articulate design decisions in the commercial environment.

Holding a Master of Design degree from the University of Technology, Sydney, Larraine has extensive knowledge of colour theory and has undertaken academic research including Regional Colour Mapping. She has successfully used colour palette analysis, as well as structured colour selection methodology as a tool to develop design briefs and brand components for many design projects.

Larraine Hall is a design professional of exceptional experience and all clients benefit from her interest in business, passion for good design and special talent with colour.

Design and painting are Larraine's parallel fascinations and her painting gallery can be viewed at www.larrainehall.com.au